{"id":215,"date":"2021-04-05T09:55:09","date_gmt":"2021-04-05T09:55:09","guid":{"rendered":"https:\/\/phia.org.in\/itspossible\/?page_id=215"},"modified":"2023-01-23T09:42:46","modified_gmt":"2023-01-23T09:42:46","slug":"about","status":"publish","type":"page","link":"https:\/\/phia.org.in\/itspossible\/about\/","title":{"rendered":"About Us"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” admin_label=”Hero” _builder_version=”4.19.1″ use_background_color_gradient=”on” background_color_gradient_stops=”gcid-ddb0e1fd-f7c0-4812-b09e-837d2be7bec8 29%|gcid-ddb0e1fd-f7c0-4812-b09e-837d2be7bec8 99%” background_color_gradient_start=”#5681c2″ background_color_gradient_start_position=”28%” background_color_gradient_end=”#5681c2″ background_image=”https:\/\/phia.org.in\/itspossible\/wp-content\/uploads\/2021\/04\/robotics-05-1.png” background_size=”initial” background_position=”bottom_right” width=”90%” custom_margin=”||||false|false” custom_margin_last_edited=”off|tablet” custom_padding=”4vw||4vw|10vw|true|false” custom_padding_tablet=”|10vw||10vw|false|true” custom_padding_phone=”” locked=”off” global_colors_info=”{%22gcid-ddb0e1fd-f7c0-4812-b09e-837d2be7bec8%22:%91%22background_color_gradient_stops%22,%22background_color_gradient_stops%22,%22background_color_gradient_stops%22%93}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ width=”100%” custom_padding=”0px||2px|||” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ header_font=”|600|||||||” header_font_size=”72px” background_layout=”dark” custom_padding=”||0px|||” header_font_size_tablet=”48px” header_font_size_phone=”28px” header_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

IT\u2019S POSSIBLE: THE CAMPAIGN<\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Me Section” _builder_version=”4.16″ custom_padding=”57px||82px|||” global_colors_info=”{}”][et_pb_row admin_label=”About Me Area” _builder_version=”4.16″ width=”100%” module_alignment=”center” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ text_font=”|300|on||||||” text_font_size=”73px” text_line_height=”1.1em” header_font=”||||||||” text_orientation=”center” max_width=”100%” custom_margin=”||19px|||” animation_style=”flip” animation_direction=”left” animation_intensity_flip=”30%” animation_starting_opacity=”100%” global_colors_info=”{}”]It\u2019s Possible: To build a fairer and gender equitable society! [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_4,1_4″ admin_label=”About Me Area” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ text_font=”||||||||” header_font=”||||||||” max_width=”90%” custom_margin=”|||” animation_style=”flip” animation_direction=”left” animation_intensity_flip=”30%” animation_starting_opacity=”100%” global_colors_info=”{}”]<\/p>\n

Gender inequality is ever prevalent in society irrespective of caste, class, or community. Over the years several organizations and movements have campaigned on various aspects of gender equality and have had influence in time and spaces. We acknowledge the effort that has gone in and we also recognize the need for continued action and dialogue!<\/p>\n

PHIA strongly believes that gender inequality is one of the most crucial issues that need to be tackled in India. Working with youths, therefore, is the basic premise around which the project is designed, and in addition, it focuses on young men and boys with whom it finds the immense scope of engagement and catalyzing change in self and through that change in the society. We strongly believe unless there is direct action with men and boys \u2013 inequality, exploitation, and violence will continue only to aggregate and spread.<\/p>\n

[\/et_pb_text][et_pb_text disabled_on=”on|on|on” _builder_version=”4.19.4″ text_font=”||||||||” header_font=”||||||||” max_width=”90%” custom_margin=”|||” animation_style=”flip” animation_direction=”left” animation_intensity_flip=”30%” animation_starting_opacity=”100%” disabled=”on” global_colors_info=”{}”]<\/p>\n

PHIA strongly believes that gender inequality is one of the most crucial issues that need to be tackled in India. Without direct action with men and boys, gender disparities, inequality and a lack of true gender fairness will continue.<\/p>\n

Over the years several organisations and movements have campaigned on various aspects of gender equality and have had influence in time and spaces. We acknowledge the effort that has gone in and we also recognise the need for continued action and dialogue!<\/p>\n

In an effort to build on this work and add to the momentum, PHIA Foundation along with PACS partners and CSO partners have come together to launch the campaign \u2013 \u2018It\u2019s Possible\u2019. We strongly believe unless there is a direct action with men and boys \u2013 inequality, exploitation and violence will continue only to aggregate and spread.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”States” number=”4″ percent_sign=”off” _builder_version=”4.19.4″ title_font=”||||||||” title_text_color=”#666666″ number_font=”Montserrat|600|||||||” number_text_color=”#2a2a2a” number_font_size=”48px” number_line_height=”100px” background_color=”#ffffff” custom_padding=”10px||30px|” animation_style=”slide” animation_direction=”left” animation_intensity_slide=”20%” animation_starting_opacity=”100%” border_radii=”on|3px|3px|3px|3px” border_width_left=”6px” border_color_left=”gcid-ddb0e1fd-f7c0-4812-b09e-837d2be7bec8″ box_shadow_style=”preset2″ box_shadow_horizontal=”0px” box_shadow_vertical=”7px” box_shadow_blur=”23px” box_shadow_color=”rgba(0,0,0,0.05)” global_colors_info=”{%22gcid-ddb0e1fd-f7c0-4812-b09e-837d2be7bec8%22:%91%22border_color_left%22%93}”][\/et_pb_number_counter][et_pb_number_counter 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percent_sign=”off” _builder_version=”4.19.4″ title_font=”||||||||” title_text_color=”#666666″ number_font=”Montserrat|600|||||||” number_text_color=”#2a2a2a” number_font_size=”48px” number_line_height=”100px” background_color=”#ffffff” custom_padding=”10px||30px|” animation_style=”slide” animation_direction=”left” animation_intensity_slide=”20%” animation_starting_opacity=”100%” border_radii=”on|3px|3px|3px|3px” border_width_left=”6px” border_color_left=”gcid-ddb0e1fd-f7c0-4812-b09e-837d2be7bec8″ box_shadow_style=”preset2″ box_shadow_horizontal=”0px” box_shadow_vertical=”7px” box_shadow_blur=”23px” box_shadow_color=”rgba(0,0,0,0.05)” global_colors_info=”{%22gcid-ddb0e1fd-f7c0-4812-b09e-837d2be7bec8%22:%91%22border_color_left%22%93}”][\/et_pb_number_counter][et_pb_number_counter title=”Change Makers” number=”300+” percent_sign=”off” _builder_version=”4.19.4″ title_font=”||||||||” title_text_color=”#666666″ number_font=”Montserrat|600|||||||” number_text_color=”#2a2a2a” number_font_size=”48px” number_line_height=”100px” background_color=”#ffffff” custom_padding=”10px||30px|” animation_style=”slide” animation_direction=”left” animation_intensity_slide=”20%” animation_starting_opacity=”100%” border_radii=”on|3px|3px|3px|3px” border_width_left=”6px” border_color_left=”gcid-ddb0e1fd-f7c0-4812-b09e-837d2be7bec8″ box_shadow_style=”preset2″ box_shadow_horizontal=”0px” box_shadow_vertical=”7px” box_shadow_blur=”23px” box_shadow_color=”rgba(0,0,0,0.05)” global_colors_info=”{%22gcid-ddb0e1fd-f7c0-4812-b09e-837d2be7bec8%22:%91%22border_color_left%22%93}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Quote Section” _builder_version=”4.16″ use_background_color_gradient=”on” background_color_gradient_direction=”105deg” background_color_gradient_stops=”rgba(43,135,218,0) 55%|#ffffff 55%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(43,135,218,0)” background_color_gradient_start_position=”55%” background_color_gradient_end=”#ffffff” background_color_gradient_end_position=”0%” background_image=”https:\/\/phia.org.in\/itspossible\/wp-content\/uploads\/2021\/04\/Ansuni-Open-mic-session-1-1-scaled-1.jpg” custom_padding=”122px||59px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ admin_label=”Quote Area” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.19.4″ text_font=”||||||||” text_text_color=”#333333″ text_font_size=”15px” text_line_height=”1.8em” link_font=”||||on|||#f46624|” link_text_color=”#333333″ header_font=”||||||||” header_2_font=”Montserrat|600||on|||||” header_2_text_align=”center” header_2_font_size=”30px” background_color=”#ffffff” max_width=”800px” module_alignment=”center” custom_margin=”||40px|” custom_padding=”50px|0px|50px|50px|true|false” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”20%” animation_starting_opacity=”100%” global_colors_info=”{}”]It\u2019s Possible aims to challenge the popularly perceived notions around masculinity to bring about a change in attitude that ultimately affects behavior. It initiates dialogues around the \u2018Self\u2019 \u2013 exploring values, and beliefs as these are the basis of one\u2019s actions, consciously or unconsciously, and \u2018public\u2019, where the personal perceptions are manifested basis of how the herd is moving! We reach the unreached areas where civil society partners, networks, and collaborators are present on the ground. It also envisages building a critical mass of men and boys who will lead the change in their respective local contexts.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” admin_label=”Header” _builder_version=”4.16″ background_image=”https:\/\/phia.org.in\/itspossible\/wp-content\/uploads\/2021\/04\/political-candidate-18.png” background_size=”initial” background_position=”bottom_right” custom_margin=”|||” custom_margin_tablet=”|||0%” custom_margin_last_edited=”off|desktop” custom_padding=”0|0px|120px|10%|false|false” custom_padding_tablet=”|||0%” custom_padding_phone=”” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.16″ width=”100%” max_width=”100%” module_alignment=”right” custom_padding=”0px||0px||true” use_custom_width=”on” width_unit=”off” custom_width_percent=”100%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”10%||||false|false” custom_padding_tablet=”0px|||” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}” padding_tablet=”0px|||” padding_last_edited=”on|tablet” custom_padding__hover=”|||” padding_phone=”0px|||”][et_pb_text _builder_version=”4.19.4″ text_font=”||||||||” header_font=”Ubuntu|700|||||||” header_font_size=”60px” header_line_height=”1.4em” header_2_font=”|600|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”41px” header_2_line_height=”1.5em” header_3_font=”Ubuntu||||||||” header_3_line_height=”1.8em” header_6_font=”Lato|700|||||||” header_6_font_size=”18px” header_6_line_height=”1.8em” background_color=”gcid-ddb0e1fd-f7c0-4812-b09e-837d2be7bec8″ background_layout=”dark” custom_padding=”50px|10%|52px|10%|false|true” custom_padding_phone=”80px|2vw||2vw||true” custom_padding_last_edited=”off|desktop” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”2%” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” header_font_size_tablet=”” header_font_size_phone=”32px” header_font_size_last_edited=”on|desktop” global_colors_info=”{%22gcid-ddb0e1fd-f7c0-4812-b09e-837d2be7bec8%22:%91%22background_color%22%93}”]<\/p>\n

Campaign Rationale:<\/h2>\n

The project recognizes the immense vulnerability in which men and women are placed when they do not challenge the power and patriarchy-driven notions of self and society and therefore it deeply engages with youths for awareness and sensitization and enables them to bring about a change in which they perceive and act on issues of gender inequality, starting from self and consequently bringing about a change in the society. [\/et_pb_text][et_pb_accordion open_toggle_text_color=”gcid-ddb0e1fd-f7c0-4812-b09e-837d2be7bec8″ closed_toggle_text_color=”#000000″ icon_color=”#F0679E” _builder_version=”4.19.4″ _module_preset=”default” toggle_text_color=”#000000″ toggle_font=”|800|||||||” toggle_font_size=”18px” animation_style=”slide” animation_direction=”bottom” global_colors_info=”{%22gcid-ddb0e1fd-f7c0-4812-b09e-837d2be7bec8%22:%91%22open_toggle_text_color%22%93}”][et_pb_accordion_item title=”Why on changing attitudes, beliefs and values” open=”on” icon_color=”gcid-ddb0e1fd-f7c0-4812-b09e-837d2be7bec8″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{%22gcid-ddb0e1fd-f7c0-4812-b09e-837d2be7bec8%22:%91%22icon_color%22%93}”]It addresses the root causes of gender disparity and violence against women[\/et_pb_accordion_item][et_pb_accordion_item title=”Why Domestic sphere” icon_color=”gcid-ddb0e1fd-f7c0-4812-b09e-837d2be7bec8″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{%22gcid-ddb0e1fd-f7c0-4812-b09e-837d2be7bec8%22:%91%22icon_color%22%93}” open=”off”]Attitudes, beliefs, and values that promote gender stereotypes are mostly formed and reinforced within the domestic sphere and play a crucial role in shaping the personality of an individual.[\/et_pb_accordion_item][et_pb_accordion_item title=”Why young people as potential change makers” icon_color=”gcid-ddb0e1fd-f7c0-4812-b09e-837d2be7bec8″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{%22gcid-ddb0e1fd-f7c0-4812-b09e-837d2be7bec8%22:%91%22icon_color%22%93}” open=”off”]<\/p>\n

India has a massive youth population. About 600 million people, more than half of India\u2019s population, are under 25 years old; no country has more young people. <\/span>It\u2019s time to look at the country\u2019s youth not just as a demographic dividend but to engage with them and leverage them as a \u2018Democratic Dividend\u2019. <\/span><\/i>Bringing changes in their attitudes, beliefs, and values positively impacts gender equality while creating a cadre of gender leaders\/champs.<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Why on Redefining Masculinity” icon_color=”gcid-ddb0e1fd-f7c0-4812-b09e-837d2be7bec8″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{%22gcid-ddb0e1fd-f7c0-4812-b09e-837d2be7bec8%22:%91%22icon_color%22%93}” open=”off”]Sanctioned norms and values reinforce notions of masculinity; the campaign aims at redefining masculinity which questions the existing social norms that perpetuate inequality.[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/phia.org.in\/itspossible\/wp-content\/uploads\/2021\/04\/3-day-residential-training-Madhya-Pradesh-1.jpg” title_text=”3-day-residential-training-Madhya-Pradesh-1″ force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin=”||39px|||” animation_style=”slide” animation_direction=”right” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.19.4″ text_font=”||||||||” header_font=”||||||||” header_3_font=”|700|||||||” header_3_text_color=”gcid-ddb0e1fd-f7c0-4812-b09e-837d2be7bec8″ header_3_line_height=”1.8em” custom_padding=”|30px|0px|30px|false|true” animation_style=”fade” locked=”off” global_colors_info=”{%22gcid-ddb0e1fd-f7c0-4812-b09e-837d2be7bec8%22:%91%22header_3_text_color%22%93}”]<\/p>\n

Our Focus:<\/h3>\n

The campaign work on changing the perceived \u2018masculine\u2019 attitudes and behavior around the following five key themes:<\/p>\n

    \n
  1. Language<\/li>\n
  2. Honour<\/li>\n
  3. Freedom of choice<\/li>\n
  4. Division of labour at home<\/li>\n
  5. Parenting<\/li>\n<\/ol>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”About” _builder_version=”4.19.0″ custom_padding=”4px|||||” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.0″ width=”100%” max_width=”1920px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=y47lWymSp7A” image_src=”\/\/i.ytimg.com\/vi\/y47lWymSp7A\/hqdefault.jpg” _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.16″ custom_padding=”4px|||||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ header_font=”||||||||” header_2_font=”Ubuntu|700|||||||” animation_style=”fade” header_2_font_size_tablet=”” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

    Campaign Spread and Target<\/h2>\n

    To positively impact the discourse on gender equality among young people by challenging and changing gendered stereotypes, norms, attitudes, and behavior including notions of masculinities and femininities the project has engagement in Jharkhand, Madhya Pradesh (MP), Uttar Pradesh (UP), and Delhi. All the focus areas\/states are ones for which there is empirical evidence of existing caste-based prejudice and socio-economic disparity which then lead to a massive amount of oppression and subjugation based on gender. Some of the most horrific incidents of violence reported in the last decade have come from the states of Delhi, UP, and MP. <\/p>\n

    The campaign engages with youths aged 18-35 as \u2018Change Makers\u2019 who are identified, oriented, trained, and intensively engaged throughout the campaign period across the above-mentioned states. The other set of interventions is \u2018public facing\u2019 and towards a larger outreach including the use of digital space, discussions, debates, and engagements.
    \nThe project also engages with academic institutions (colleges and universities) in the mentioned states where the intention is to engage with youths (with an added focus on men). As a part of the project design, we consciously engage with institutions that cater to a diverse portfolio of students with the intention to bring on board change makers from diverse social, religious, and economical backgrounds. Partnering with organizations and groups working with youth from diverse communities in semi-urban or rural areas is another key stakeholder in the programme. Our online engagement which is powered through different digital platforms targets a varied demographic with a mix of both urban and semi-urban populations.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.2″ _module_preset=”default” custom_padding=”||6px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    Education Partner<\/h2>\n

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    IT\u2019S POSSIBLE: THE CAMPAIGNIt\u2019s Possible: To build a fairer and gender equitable society! Gender inequality is ever prevalent in society irrespective of caste, class, or community. Over the years several organizations and movements have campaigned on various aspects of gender equality and have had influence in time and spaces. We acknowledge the effort that has […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-215","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/phia.org.in\/itspossible\/wp-json\/wp\/v2\/pages\/215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phia.org.in\/itspossible\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/phia.org.in\/itspossible\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/phia.org.in\/itspossible\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phia.org.in\/itspossible\/wp-json\/wp\/v2\/comments?post=215"}],"version-history":[{"count":35,"href":"https:\/\/phia.org.in\/itspossible\/wp-json\/wp\/v2\/pages\/215\/revisions"}],"predecessor-version":[{"id":2384,"href":"https:\/\/phia.org.in\/itspossible\/wp-json\/wp\/v2\/pages\/215\/revisions\/2384"}],"wp:attachment":[{"href":"https:\/\/phia.org.in\/itspossible\/wp-json\/wp\/v2\/media?parent=215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}